在多数媒体炒作焦虑、贩卖焦虑背后,我们更应该做的是脱离恐慌与焦虑的胁迫,找到自我成长与市场竞争的机会点。

Behind most of the media hype anxiety, traffic anxiety, we should do is to escape the fear and anxiety of coercion to find self-growth and market competition opportunities.

今年的跨年演讲,他们应该也会说:2019年经济形势、大环境等如何不好,2020年应该会更艰难,更不容易之类的言论。

This year's New Year's speech, they should also say:2019 economic situation, the environment and so on how bad,2020 should be more difficult, more difficult to say such words.

之所以有这样的预判,很大一部分原因是很多媒体从2019年9、10月份开始,就不停地在传播着诸如此类的衰风丧语。

Much of the reason for this pre-judgment is that a lot of the media have been spreading such bad language since September and October 2019.

要知道现在许多主流媒体,还在忙着盘点2019年各领域的企业死亡名单,报道各种企业裁员、员工失业事件,宣传2020年各种危机与不安。

You should know that many mainstream media are still busy checking the death list of enterprises in all fields in 2019, reporting all kinds of enterprise layoffs and employee unemployment incidents, and publicizing all kinds of crises and uneasiness in 2020.

我在过往的工作中一直有也遇到这样的人,每天几乎都在抱怨,给小组成员传播负能量——说这个活动不能做,那个商家不配合,这个商品卖不动等等。

I've been working with people who complain almost every day and spread negative energy to the group -- saying that this activity can't be done, that the merchant doesn't cooperate, that the product can't be sold, and so on.

而2020年,经济学者认为A股会上行的占%,认为持平的占到%,加在一起超过90%。明年的A股市场大概率是值得期待的。

In 2020, economists said A-shares would rise by%, and that the same percentage would add up to more than 90%. Next year's A-share market probability is worth looking forward to.

许多商家只盯着淘宝,淘宝做不起来的时候,就没有想着做小红书,做抖音,做快手。甚至连去学习,交交学费的勇气和行动力都没有。你既不学习,也不花钱请专业的人,怎么赚到钱呢?

Many merchants only stare at Taobao, Taobao cannot do when, did not want to do small red book, do shake sound, do fast hand. Not even to study, pay the courage and action of the tuition. You don't study, you don't spend money on professional people, how do you make money?

还有以前传统的微商,都抱怨不赚钱了。但是他们从来没想过,自己许多微商朋友都纷纷转型成了许多社交电商平台的团队长,开启了新事业。或成了各种短视频、直播卖货平台的领头羊。

There are traditional micro-quotients who complain that they are not making money. However, they never thought that many of their micro-business friends have transformed into a team leader on many social e-commerce platforms, starting a new career. Or became the leader of various short video, live sale platform.

那些整天和你说,这个不行,那个不能的,一般都没赚到几个钱。而那些真正赚钱的人,都在默默努力行动找机会。

Those who say to you all day, this cannot, that cannot, generally did not earn a few money. And those who really make money, are quietly trying to find opportunities.

从人群的角度来说,有95后,00后;从受众来说有直播用户、二次元用户;从收入来说2020年即将迈入小康社会,大家收入越来越高,有钱人也越来越多。

From the point of view of the crowd, there are after 95, after 00; from the audience, there are live users, quadratic element users; from the income of 2020 is about to enter a well-off society, everyone's income is higher and the number of rich people is more and more.

针对95后,00后,有二次元品牌,有汉服品牌。淘宝上有家店叫“十三余”,专门卖汉服的。店铺目前粉丝数有302万,和2018年相比,一年时间店铺粉丝增加了200万。

For after 95, after 00, there are quadratic element brand, there are Hanfu brand. Taobao has a shop called \"more than 13\", specially sold Hanfu. Shops now have 3.02 million fans, up 2 million in a year compared to 2018.

针对外卖平台用户,有猛男的炒饭,二十五块半。其中诞生于杭州的外卖品牌—猛男的炒饭,短短四年全国开店300多家,一年卖出亿元炒饭。

For take-out platform users, there are fierce men fried rice,25 and a half. One of them was born in Hangzhou take-out brand - Meng male fried rice, in just four years more than 300 stores nationwide, a year to sell 100 million yuan fried rice.

还有完美日记、钟薛高、HFP、小熊电器等,从食品到美妆,从家居到线下饮品,各种针对不同用户的新品牌层出不穷。

There are also perfect diaries, Zhong Xue Gao, HFP, bear appliances and so on, from food to beauty makeup, from home to offline drinks, a variety of new brands for different users emerge in endlessly.

据淘宝数据显示,2019年淘宝新增了2000多个淘品牌。其中TOP5的行业分布是:服饰、家居、珠宝饰品、箱包及宠物食品、用品。

Taobao added more than 2,000 Amoy brands in 2019, according to Taobao data. Top5 industry distribution: clothing, home, jewelry jewelry, luggage and pet food, supplies.

而在2018年,有超过3亿人从淘宝天猫购买了近10亿件手机壳、膜、数据线、充电宝这样的数码配件,其中80%以上出自天猫。

And in 2018, more than 300 million people bought nearly 1 billion digital accessories such as mobile phone cases, membranes, data lines and portable battery from Taobao Tmall, more than 80 percent of them from Tmall.

许多都是很小的点,而他们提到的全球市场、世界窗口、中国红利、产业升级、大制造,第三代浪潮也有很多启发,希望后续来分享。

Many are very small points, and they mentioned the global market, the world window, the Chinese dividend, the industrial upgrading, the big manufacturing, the third generation wave also has a lot of inspiration, hope to follow up to share.

十里村,微信公众号:十里村(ID:shilipxl),人人都是产品经理专栏作家。偶尔分享生活,关注电商、科技,新事物。

Shili Village, WeChat Public number: Shili Village (ID: shilipxl), everyone is a product manager columnist. Occasionally share life, focus on e-commerce, technology, new things.


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